5 Must Visit Fashion Stores in Japan

As a petite Japanese woman who often struggles to find the right fit in the U.S., Japan feels like a shopping paradise for me. One of my favorite experiences is visiting second-hand shops where clothes fit me much more easily. Japan’s fashion scene is unique, often setting its own trends, but I always manage to find timeless, high-quality pieces that suit my style. Below are some of my favorite stores to visit, each offering a taste of Japan’s distinctive retail landscape.

What are the top fashion stores in Japan to not miss?

BEAMS

BEAMS is the ultimate destination if you’re looking for unique, high-quality pieces that seamlessly blend Japanese craftsmanship with international trends. Known for its mix of casual yet sophisticated styles, BEAMS offers designs that are distinctly Japanese yet versatile enough to fit into wardrobes around the world. What makes BEAMS stand out is its vast product range, which goes beyond fashion. From home goods to gifts and gourmet foods, everything carries a touch of Japanese culture. BEAMS also frequently collaborates with international brands, promoting Japan’s design ethos on the global stage.

2nd Street

2nd Street is one of Japan’s most popular second-hand store chains, with locations all across the country. While quantity is their game, if you’re willing to enjoy the hunt, you’ll find everything from designer pieces to casual items at affordable prices. Each store offers a unique experience, with inventory that varies by location. Some 2nd Street stores are massive, carrying everything from household goods to electronics, toys, and collectibles. Others focus more on fashion, offering clothes and designer bags and accessories. I love exploring the different stores because you never know what hidden gem you’ll find, and it’s a great way to get a feel for local fashion trends.

RagTag

If you’re looking for high-quality designer pieces at a fraction of the price, RagTag is a must-visit. With stores spread throughout Japan, RagTag is known for its meticulously curated selection of second-hand items. The store is diligent in ensuring that every piece, even if pre-owned, meets a high standard of quality. What I appreciate most about RagTag is the transparency—they provide detailed information on any flaws, so you always know exactly what you’re purchasing. Many of my most cherished wardrobe staples, which I wear year after year, come from RagTag.

Uniqlo

A trip to Japan isn’t complete without stopping by Uniqlo. Globally recognized for its stylish, high-quality basics, Uniqlo’s Japan stores often carry exclusive items you won’t find elsewhere. Their innovative Heat tech line is perfect for staying warm without sacrificing style. Be sure to bring your passport for tax-free shopping on purchases over 5,000 yen! The service at Uniqlo is also exceptional, with in-store hemming and tailoring often done within a few hours.

Levi’s Japan

Though not a Japanese brand, Levi’s in Japan offers something special—Japan-made denim. Produced in collaboration with the renowned Kaihara Denim Company, these jeans are known for their exceptional quality and signature indigo dye. For denim lovers like me, owning a pair of Made-in-Japan Levi’s is a must. They offer same-day hemming, and my favorite part is the customization service, where you can add cute Japanese theme patches to your new jeans. These jeans aren’t just stylish—they become a wearable memory of your trip to Japan.

From globally renowned brands to hidden second-hand gems, Japan’s shopping scene is as diverse as it is exciting. Whether you’re searching for basic wardrobe staples or a unique piece to remember your trip, I hope these suggestions can provide an unforgettable Japanese shopping experience.